PININFARINA×BYD
Design Proposal for Yangwang U8
High-end, Off-road, Technology, Mechanical, Masculine, Brand Perception
Beyond Perfection, Like Never Before
Curiosity, exploration, and the quest for knowledge are inherent to human nature
spurring the development of splendid technology and civilization
Looking up is not just a posture
It represents a courageous and fearless spirit of exploration
Looking up will be done with a brave spirit
Exploring the boundaries of cutting-edge technology
Creating the ultimate driving experience for users
Looking up will be with disruptive super technology and products
Building a high-end brand exclusive to the era of new energy vehicles
DESIGN
Sports, Off-road, Dynamic, Technology, Minimalist, Reserved Curiosity, Exploration, Knowledge-seeking
Forward-looking Design
USER PROFILE
Segmenting the target audience for the product
Education level, Family, Individual, Geographic location, Occupation
Personal long-term lifestyle habits
Refining user personality, taste, consumption and shopping habits
USER EXPERIENCE MAP
Starting from the driver's day, analyzing each step from approaching the vehicle to getting in, activating the autonomous driving, to finishing, focusing on the information input from the driver to the vehicle and the information output from the vehicle to the driver
LAUNCHER
Real-time detection of 3D car models
HUD
VR Intelligent Voice Assistant
Multi-screen Interconnection
PROJECT EXECUTION
3D spatial perception
Polygonal terrain map
Simple lines
