PININFARINA×JIDU
Mass Production Design of ROBO 01
Interactive 3D Objects, Organic Life, Artistic Aesthetics, Media Art
Combination of High-Quality Media Art and the Commercial Field
Pixels Transform into Organically Growing Plants, Creating an Exquisite Artistic Aesthetic Personal Space, Symbolizing the Vitality of Continuous Self-Learning and Constantly Surpassing Oneself
Luxurious Scenes, Pure Backgrounds, Sensual Unveiling of Luxurious Driving Scenarios, Combination of Brand and Art, Combination of High-Quality Media Art and the Commercial Field
DESIGN— Brand Integration
Emotional Design
Brand Consistency
Space Exploration— Real and Virtual Space
— Spatial Interaction
Relationship Between Interface and Space
Dialogue with Technology
In the initial exploration phase, we aimed to design something different from everything
currently on the market, hoping to integrate physical reality and the virtual world spatially
Therefore, we implemented a lot in the 3D virtual space in the early stage to confirm the
presentation effect of UI elements in the 3D virtual space, using our own real space as the
first perspective and completing the early design exploration testing phase through VR lab equipment
LAUNCHER— Spatial Interaction
Two Virtual Spaces
Smooth Interaction
Unified Interaction Flow
As the focus of design, spatial relationships were emphasized in the Launcher interaction phase. We
communicated with JIDU's intelligent driving team, hoping to integrate the interaction and design of intelligent
driving and intelligent cockpit, making intelligent driving the Launcher to ensure the consistency of the overall spatial relationship
The challenge lies in the 3D interaction of the intelligent driving camera rendered in real-time by Unity. Therefore,
we explored a lot of integration between UI elements on the intelligent cockpit side and the intelligent driving 3D real-time rendering camera interaction
In addition, spatial switching interactions between different pop-ups were also carried out
Based on PININFARINA's Early Full Design SchemeLatest Implementation
The above is the latest design implementation plan of JIDU
It is also the award-winning scheme of IF, and the overall design foundation continues the design scheme during PININFARINA
LAUNCHER Exploration Plan
Main Driver, Central Control, Co-driver
Exploring background consistency, it is necessary to maintain overall spatial consistency throughout the Launcher. The uniformity
of the background is one of the primary considerations, as well as the technological sense of elements, and the switch between
day and night modes. From parking state to intelligent driving navigation state, etc.
