Driver Level Benefits - Business Side
From 0 to 1, from interaction to UI
Project Background：
The requirement came from the customer service department. Currently, the service quality of drivers is poor, causing numerous user complaints. Therefore, there is a need to further regulate and improve driver behavior and service quality.
To maintain drivers' proactive service continuously, a driver level benefits reward and punishment system is established. This system encourages drivers to voluntarily improve their service quality, thus reducing the complaint rate and enhancing user experience, ensuring the product's positive cycle.
My - Demand Business Process
The overall demand is broken down and implemented in three stages
According to the timeliness of the demand and the online schedule, selective process reduction can be made based on the development method
Demand Decomposition
Address doubts in the requirement document
Confirm goals and issues
Identify pain points and opportunities from the business side
User Analysis
Based on Maslow's hierarchy of needs theory
Conduct phased decomposition of user needs
Identify deeper user needs
Analyze and formulate long-term design optimization goals
Design Goals
Specific implementation of design goals
Interaction + UI
Badge Design
Elements can be applied to avatar pendants, identity badges, level cards
Full of driver elements
Design is more youthful (based on data showing the gradual youthfulness of freight drivers)
Application Scope
Design can be applied to name pendants
Upon reaching L4 level, the avatar will have an identity badge that will also appear on the user end
