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Self-initiated Optimization Project

Project Background：

After completing the badge design and implementing badge labeling, the information in the avatar area of the personal center became cluttered and redundant. This extended to information hierarchy and business level issues in the entire personal center, which needed to be streamlined and optimized.

Driver-side Competitors

Uniformity：

1.Highlight various driver tags to enhance driver information completeness and professional identity. Encourage drivers to improve service quality spontaneously.

2.Except for Hello Mobility, which is mainly a comprehensive product, other dedicated driver apps have a more stable and professional design style.

3. Modular design/reduce content information interference on the first screen to enhance content uniformity.

4. Didi's design focuses more on the drivers' needs.

Differences:

1.Except for Yunmanman and Huolala, which are similar in product form, other driver products mainly serve passengers, and drivers are not their direct source of income. However, for Huolala, value-added services for drivers are one of the sources of income.

Ruqi Mobility, T3 Mobility, Sunshine Mobility

Yunmanman, Didi Chuxing

Hello Mobility, Dida Hitch

Tool Competitors

1.All use modular card design for easier content partitioning and classification. The modular card design does not affect the overall page interaction when adding or removing business.

2.Important visual focal points can be given to key businesses. Although the content is rich, the guidance of visual focus is strong.

3.By enhancing the hierarchy of related content information, attract users to stay for a long time, achieving long-term exposure for the business to be promoted, thereby increasing conversions.

Data

Driver-side - the number of clicks and the number of people clicking each function on the "My" page

Statistics

Driver-side - determined by the current number of clicks

In addition to high-frequency function click volumes, analyze functions and businesses with low click-through rates, such as:

Anxin La: Important and can effectively achieve commercial conversion.

Youxiang Driver: Low frequency but can guide users to apply, thereby improving service quality.

Financial Services: Can achieve commercial conversion while enhancing value-added services for drivers.

These functions are beneficial to drivers, help increase conversions and revenue for the business, and allow users to enjoy better service quality from drivers.

But the click-through rate is relatively low, based on current page analysis:

1.Naming issues, making it difficult for users to directly perceive the service of the business function.

2.Insufficient content transmission, making it difficult for drivers to quickly understand what benefits this business can bring them.

3.Insufficient exposure rate, leading to a decline in click-through rate, thus affecting commercial conversion.